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Alternatives to Affinity

Affinity is a CRM built for private capital: private equity, venture capital, private credit, fund-of-funds, asset managers and family offices that source and track direct investments and fund commitments. It has a dedicated family office offering aimed at investment teams rather than client-service advisors. Read the Affinity profile.

10 vendors in the same categories, closest match first.

Altitude CRM

AI-native CRM for RIAs and wealth managers from the team behind Bill Good Marketing

  • RIAs

CRMPer seat

FinTurkIn the news

AI-native CRM for RIAs with built-in model allocation, cash sweep and meeting notes

  • RIAs

CRMTiered

WealthboxIn the news

CRM for financial advisors, RIAs and broker-dealers

  • RIAs
  • Broker-dealers
  • Banks and trust companies
  • Family offices

CRMPer seat

Advisors Assistant

Long-running CRM with investment and insurance policy tracking for advisors, reps and insurance agents

  • Broker-dealers
  • Insurance

CRMPer seat

Intapp DealCloud

Deal, relationship and distribution CRM for private capital firms and family offices

  • Family offices
  • Asset managers

CRMCustom quote

Maximizer

CRM with a financial services edition for advisors and dealers

  • RIAs
  • Broker-dealers

CRMPer seat

WealthY

Canadian-hosted CRM, client portal and AI meeting platform for dealers, wealth firms and advisors

  • RIAs
  • Broker-dealers

CRMPer seat

InvestorFlow

Salesforce-based CRM for private markets fundraising and advisor-channel distribution

  • Asset managers

CRM

Quivr

Salesforce-based CRM and workflow engine built for RIA advisors and operations teams

  • RIAs

CRMSubscription

Tick up to three vendors to compare with Affinity.
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