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Alwy

All-in-one advice, onboarding, CRM and fund trading platform for Nordic advisors, fund companies and brokers

Stockholm, SEalwy.se

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What it does

Alwy is a Stockholm-based platform that gives securities firms, financial advisors, mutual fund companies and insurance brokers one system shared by clients, advisors and back-office staff. It is built for the Nordic market, with BankID login, and the site is offered in several European languages.

The software covers digital client onboarding, know-your-client and advisory documentation, PEP, sanctions and AML screening, and MiFID II support. Advisors get a CRM, model portfolios with automatic rebalancing, fee management, risk-level monitoring, life planning simulations and built-in e-signing. Through the platform firms can offer fund and ETF depots, order placement, life and pension insurance and custody, plus open-banking data feeds, under their own branding.

Alwy is a product of Optimize Savings AB. It publishes a free entry plan for two advisors and two clients, with larger packages quoted on request.

Best for

Serves
RIAs, Asset managers, Insurance

Features

  • Digital client onboarding with BankID
  • Advisory documentation and MiFID II support
  • PEP, sanctions and AML screening
  • Advisor CRM
  • Model portfolios and automatic rebalancing
  • Fund and ETF order placement
  • Built-in e-signature
  • White-label client web app

Pricing and deployment

Pricing model
Free tier, paid plans
Published pricing
Get Started plan free (2 advisors, 2 clients); Whole Package and Customized plans by quote
Deployment
Cloud

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Profile last verified October 27, 2026 · Sources: pricing page, company website · Report a correction · Is this your company? Claim this profile

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