Carefull

Carefull is a financial-safety service that wealth firms, banks and credit unions offer to their clients, with a separate direct-to-consumer version. For advisors it is pitched as a client benefit that protects older clients and brings spouses and adult children into the relationship.

The platform monitors connected accounts for signs of scams, elder exploitation, unusual transactions, money mistakes, credit changes and exposed personal data. When it finds an issue it alerts the client and their designated trusted contacts, and Carefull's US-based care team helps resolve it; advisors are not placed in the alert flow. Clients also get identity-theft insurance. A LegacyKit organizes critical documents and information for the next generation, and co-branded communications and trusted-contact invitations give advisors new family touchpoints.

Carefull Corporation was established in 2019 and is headquartered in New York. Investors shown on its site include Bessemer Venture Partners, Commerce Ventures, Fin Capital, Montage Ventures and TTV. Osaic offers it across its network.