IBUYAMPLIFY ONLINE RETAIL ETF
AMPLIFY ONLINE RETAIL ETF
$71.41+1.25% vs prior close
607752-WK
Price through Oct 22, 2026 · Flows through unavailable. Figures use the latest available records, not a live quote. Fund details retrieved Oct 22, 2026. Holdings snapshot retrieved Oct 22, 2026.
IBUY price
Source: Market tape, daily closes; price return, distributions not reinvested
Table
| Date | IBUY close |
|---|---|
| Oct 22, 2025 | $74.29 |
| Oct 23, 2025 | $74.96 |
| Oct 24, 2025 | $75.22 |
| Oct 27, 2025 | $75.68 |
| Oct 28, 2025 | $76.50 |
| Oct 29, 2025 | $75.13 |
| Oct 30, 2025 | $73.44 |
| Oct 31, 2025 | $73.98 |
| Nov 3, 2025 | $73.39 |
| Nov 4, 2025 | $71.72 |
| Nov 5, 2025 | $72.34 |
| Nov 6, 2025 | $70.49 |
| Nov 7, 2025 | $72.39 |
| Nov 10, 2025 | $74.00 |
| Nov 11, 2025 | $74.24 |
| Nov 12, 2025 | $74.57 |
| Nov 13, 2025 | $72.72 |
| Nov 14, 2025 | $72.04 |
| Nov 17, 2025 | $70.56 |
| Nov 18, 2025 | $70.30 |
| Nov 19, 2025 | $70.16 |
| Nov 20, 2025 | $68.07 |
| Nov 21, 2025 | $70.06 |
| Nov 24, 2025 | $70.75 |
| Nov 25, 2025 | $72.35 |
| Nov 26, 2025 | $73.03 |
| Nov 28, 2025 | $73.70 |
| Dec 1, 2025 | $73.61 |
| Dec 2, 2025 | $73.52 |
| Dec 3, 2025 | $73.87 |
| Dec 4, 2025 | $73.77 |
| Dec 5, 2025 | $74.39 |
| Dec 8, 2025 | $74.23 |
| Dec 9, 2025 | $74.97 |
| Dec 10, 2025 | $75.57 |
| Dec 11, 2025 | $75.95 |
| Dec 12, 2025 | $75.57 |
| Dec 15, 2025 | $74.98 |
| Dec 16, 2025 | $75.43 |
| Dec 17, 2025 | $74.35 |
| Dec 18, 2025 | $75.14 |
| Dec 19, 2025 | $75.49 |
| Dec 22, 2025 | $75.59 |
| Dec 23, 2025 | $75.13 |
| Dec 24, 2025 | $75.37 |
| Dec 26, 2025 | $75.52 |
| Dec 29, 2025 | $75.34 |
| Dec 30, 2025 | $75.01 |
| Dec 31, 2025 | $74.44 |
| Jan 2, 2026 | $74.47 |
| Jan 5, 2026 | $75.78 |
| Jan 6, 2026 | $76.92 |
| Jan 7, 2026 | $76.77 |
| Jan 8, 2026 | $76.93 |
| Jan 9, 2026 | $76.95 |
| Jan 12, 2026 | $76.96 |
| Jan 13, 2026 | $77.13 |
| Jan 14, 2026 | $75.83 |
| Jan 15, 2026 | $76.24 |
| Jan 16, 2026 | $75.16 |
| Jan 20, 2026 | $73.41 |
| Jan 21, 2026 | $74.11 |
| Jan 22, 2026 | $74.85 |
| Jan 23, 2026 | $74.32 |
| Jan 26, 2026 | $74.50 |
| Jan 27, 2026 | $74.32 |
| Jan 28, 2026 | $73.17 |
| Jan 29, 2026 | $73.18 |
| Jan 30, 2026 | $71.57 |
| Feb 2, 2026 | $72.50 |
| Feb 3, 2026 | $69.86 |
| Feb 4, 2026 | $68.94 |
| Feb 5, 2026 | $67.48 |
| Feb 6, 2026 | $68.82 |
| Feb 9, 2026 | $68.56 |
| Feb 10, 2026 | $68.18 |
| Feb 11, 2026 | $66.22 |
| Feb 12, 2026 | $63.62 |
| Feb 13, 2026 | $64.12 |
| Feb 17, 2026 | $63.80 |
| Feb 18, 2026 | $65.00 |
| Feb 19, 2026 | $64.97 |
| Feb 20, 2026 | $65.48 |
| Feb 23, 2026 | $63.29 |
| Feb 24, 2026 | $64.11 |
| Feb 25, 2026 | $64.46 |
| Feb 26, 2026 | $66.25 |
| Feb 27, 2026 | $66.30 |
| Mar 2, 2026 | $65.56 |
| Mar 3, 2026 | $65.10 |
| Mar 4, 2026 | $65.74 |
| Mar 5, 2026 | $66.40 |
| Mar 6, 2026 | $65.56 |
| Mar 9, 2026 | $65.73 |
| Mar 10, 2026 | $64.92 |
| Mar 11, 2026 | $64.61 |
| Mar 12, 2026 | $62.69 |
| Mar 13, 2026 | $62.80 |
| Mar 16, 2026 | $63.26 |
| Mar 17, 2026 | $64.14 |
| Mar 18, 2026 | $62.53 |
| Mar 19, 2026 | $62.12 |
| Mar 20, 2026 | $61.03 |
| Mar 23, 2026 | $62.24 |
| Mar 24, 2026 | $61.70 |
| Mar 25, 2026 | $62.54 |
| Mar 26, 2026 | $61.69 |
| Mar 27, 2026 | $60.58 |
| Mar 30, 2026 | $60.37 |
| Mar 31, 2026 | $62.52 |
| Apr 1, 2026 | $62.55 |
| Apr 2, 2026 | $62.59 |
| Apr 6, 2026 | $63.28 |
| Apr 7, 2026 | $62.72 |
| Apr 8, 2026 | $64.80 |
| Apr 9, 2026 | $64.70 |
| Apr 10, 2026 | $64.00 |
| Apr 13, 2026 | $65.48 |
| Apr 14, 2026 | $66.40 |
| Apr 15, 2026 | $68.23 |
| Apr 16, 2026 | $68.82 |
| Apr 17, 2026 | $70.59 |
| Apr 20, 2026 | $71.12 |
| Apr 21, 2026 | $70.24 |
| Apr 22, 2026 | $70.16 |
| Apr 23, 2026 | $68.62 |
| Apr 24, 2026 | $69.25 |
| Apr 27, 2026 | $68.80 |
| Apr 28, 2026 | $67.50 |
| Apr 29, 2026 | $67.73 |
| Apr 30, 2026 | $67.71 |
| May 1, 2026 | $68.20 |
| May 4, 2026 | $66.98 |
| May 5, 2026 | $66.98 |
| May 6, 2026 | $67.49 |
| May 7, 2026 | $67.36 |
| May 8, 2026 | $65.89 |
| May 11, 2026 | $64.70 |
| May 12, 2026 | $63.86 |
| May 13, 2026 | $63.75 |
| May 14, 2026 | $63.72 |
| May 15, 2026 | $63.25 |
| May 18, 2026 | $63.74 |
| May 19, 2026 | $62.86 |
| May 20, 2026 | $64.40 |
| May 21, 2026 | $65.09 |
| May 22, 2026 | $65.55 |
| May 26, 2026 | $66.22 |
| May 27, 2026 | $66.82 |
| May 28, 2026 | $67.45 |
| May 29, 2026 | $67.19 |
| Jun 1, 2026 | $68.11 |
| Jun 2, 2026 | $67.55 |
| Jun 3, 2026 | $66.31 |
| Jun 4, 2026 | $67.12 |
| Jun 5, 2026 | $65.81 |
| Jun 8, 2026 | $65.74 |
| Jun 9, 2026 | $66.45 |
| Jun 10, 2026 | $65.52 |
| Jun 11, 2026 | $66.84 |
| Jun 12, 2026 | $66.54 |
| Jun 15, 2026 | $68.36 |
| Jun 16, 2026 | $68.65 |
| Jun 17, 2026 | $67.16 |
| Jun 18, 2026 | $68.73 |
| Jun 22, 2026 | $67.53 |
| Jun 23, 2026 | $67.65 |
| Jun 24, 2026 | $69.58 |
| Jun 25, 2026 | $68.53 |
| Jun 26, 2026 | $69.58 |
| Jun 29, 2026 | $69.87 |
| Jun 30, 2026 | $69.12 |
| Jul 1, 2026 | $70.14 |
| Jul 2, 2026 | $70.60 |
| Jul 6, 2026 | $70.55 |
| Jul 7, 2026 | $70.52 |
| Jul 8, 2026 | $69.63 |
| Jul 9, 2026 | $70.35 |
| Jul 10, 2026 | $70.75 |
| Jul 13, 2026 | $70.59 |
| Jul 14, 2026 | $70.84 |
| Jul 15, 2026 | $72.33 |
| Jul 16, 2026 | $72.34 |
| Jul 17, 2026 | $71.17 |
| Jul 20, 2026 | $71.47 |
| Jul 21, 2026 | $70.92 |
| Jul 22, 2026 | $69.92 |
| Jul 23, 2026 | $68.07 |
| Jul 24, 2026 | $68.24 |
| Jul 27, 2026 | $71.16 |
| Jul 28, 2026 | $72.81 |
| Jul 29, 2026 | $72.02 |
| Jul 30, 2026 | $71.74 |
| Jul 31, 2026 | $71.47 |
| Aug 3, 2026 | $72.97 |
| Aug 4, 2026 | $74.45 |
| Aug 5, 2026 | $73.82 |
| Aug 6, 2026 | $72.37 |
| Aug 7, 2026 | $74.58 |
| Aug 10, 2026 | $74.35 |
| Aug 11, 2026 | $73.56 |
| Aug 12, 2026 | $73.00 |
| Aug 13, 2026 | $73.60 |
| Aug 14, 2026 | $73.54 |
| Aug 17, 2026 | $72.12 |
| Aug 18, 2026 | $71.97 |
| Aug 19, 2026 | $74.26 |
| Aug 20, 2026 | $73.78 |
| Aug 21, 2026 | $73.84 |
| Aug 24, 2026 | $74.33 |
| Aug 25, 2026 | $74.47 |
| Aug 26, 2026 | $73.84 |
| Aug 27, 2026 | $73.35 |
| Aug 28, 2026 | $73.65 |
| Aug 31, 2026 | $72.34 |
| Sep 1, 2026 | $71.34 |
| Sep 2, 2026 | $71.97 |
| Sep 3, 2026 | $72.12 |
| Sep 4, 2026 | $71.67 |
| Sep 8, 2026 | $69.45 |
| Sep 9, 2026 | $67.94 |
| Sep 10, 2026 | $67.63 |
| Sep 11, 2026 | $68.42 |
| Sep 14, 2026 | $69.48 |
| Sep 15, 2026 | $68.58 |
| Sep 16, 2026 | $67.79 |
| Sep 17, 2026 | $67.82 |
| Sep 18, 2026 | $67.59 |
| Sep 21, 2026 | $68.07 |
| Sep 22, 2026 | $68.36 |
| Sep 23, 2026 | $66.37 |
| Sep 24, 2026 | $66.24 |
| Sep 25, 2026 | $66.81 |
| Sep 28, 2026 | $66.40 |
| Sep 29, 2026 | $66.77 |
| Sep 30, 2026 | $66.77 |
| Oct 1, 2026 | $66.59 |
| Oct 2, 2026 | $66.23 |
| Oct 5, 2026 | $66.78 |
| Oct 6, 2026 | $66.74 |
| Oct 7, 2026 | $66.89 |
| Oct 8, 2026 | $67.84 |
| Oct 9, 2026 | $68.86 |
| Oct 12, 2026 | $68.91 |
| Oct 13, 2026 | $69.23 |
| Oct 14, 2026 | $68.69 |
| Oct 15, 2026 | $71.46 |
| Oct 16, 2026 | $70.41 |
| Oct 19, 2026 | $70.46 |
| Oct 20, 2026 | $71.40 |
| Oct 21, 2026 | $70.53 |
| Oct 22, 2026 | $71.41 |
Price history on file begins Oct 22, 2025, so 5Y shows all of it.
The desk’s read
Recent fund-flow records are unavailable, while the price has returned -4.1% so far this year.
COMPOSED FROM THE FUND’S OWN DAILY RECORDS · UPDATED WITH EACH REFRESH
$157Massets under management
—expense ratio
—net flow, trailing month
8Kavg daily volume, 30 days
80holdings · US-domiciled
2024listed May 12, 2024 · beta 1.14
Sector weights
- Consumer Discretionary71.57%
- Consumer Cyclical67.89%
- Retail Trade46.51%
- Technology Services15.2%
- Consumer Services13.05%
- Technology11.69%
- Information Technology10.84%
- Communication Services9.79%
- Transportation8.6%
- Commercial Services6.36%
Source: Portfolio composition, latest disclosure
Show as table
| Item | Value (%) |
|---|---|
| Consumer Discretionary | 71.57% |
| Consumer Cyclical | 67.89% |
| Retail Trade | 46.51% |
| Technology Services | 15.2% |
| Consumer Services | 13.05% |
| Technology | 11.69% |
| Information Technology | 10.84% |
| Communication Services | 9.79% |
| Transportation | 8.6% |
| Commercial Services | 6.36% |
Country weights
- United States77.38%
- China5.96%
- Germany3.87%
- Japan3.18%
- Brazil1.96%
- Luxembourg1.85%
- India1.24%
- Canada1.14%
Source: Portfolio composition, latest disclosure
Show as table
| Item | Value (%) |
|---|---|
| United States | 77.38% |
| China | 5.96% |
| Germany | 3.87% |
| Japan | 3.18% |
| Brazil | 1.96% |
| Luxembourg | 1.85% |
| India | 1.24% |
| Canada | 1.14% |
Performance
| 1 week | +1.4% |
| 1 month | +4.5% |
| 3 months | +2.1% |
| 6 months | +0.4% |
| YTD | -4.1% |
| 1 year | -3.9% |
| 3 years | — |
PRICE RETURN, DISTRIBUTIONS NOT REINVESTED
Net flows
| 1 week | — |
| 1 month | — |
| 3 months | — |
| YTD | — |
| 1 year | — |
CREATION/REDEMPTION DOLLARS, DAILY RECORDS
The risk read
21%realized volatility, 30 days (annualized)
23%realized volatility, 1 year
-21.7%deepest fall from a peak, 1 year
-7.4%latest close versus that peak
VOLATILITY & DRAWDOWN FROM THE DAILY TAPE · CONCENTRATION FROM THE LATEST DISCLOSED BOOK
Options tape
—calls · latest snapshot
—puts · latest snapshot
—put/call ratio
1Kshares traded
The case against IBUY
Due diligence cuts both ways. These funds sit on the same shelf and beat IBUY on at least one dimension that matters — the fee, the asset base, or where the money is going.
| Fund | Fee | Assets | Flow, 1M | The case | |
|---|---|---|---|---|---|
| IEFA iShares Core MSCI EAFE ETF | 0.07% | $191B | +$817M | 1213× the assets · +$817M in over the month | Head-to-head |
| XLK Technology Select Sector SPDR Fund | 0.09% | $124.2B | +$1.6B | 789× the assets · +$1.6B in over the month | Head-to-head |
| EFA iShares MSCI EAFE ETF | 0.35% | $77.3B | +$327M | 491× the assets · +$327M in over the month | Head-to-head |
| IWM iShares Russell 2000 ETF | 0.19% | $75.1B | +$2.2B | 477× the assets · +$2.2B in over the month | Head-to-head |
| IWR iShares Russell Mid-Cap ETF | 0.19% | $56.3B | +$583M | 357× the assets · +$583M in over the month | Head-to-head |