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Friday, October 23, 2026 · Today’s edition, 6:30 a.m. ETFri, Oct 23 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
IBUYAMPLIFY ONLINE RETAIL ETF

AMPLIFY ONLINE RETAIL ETF

$71.41+1.25% vs prior close
607752-WK

Price through Oct 22, 2026 · Flows through unavailable. Figures use the latest available records, not a live quote. Fund details retrieved Oct 22, 2026. Holdings snapshot retrieved Oct 22, 2026.

IBUY price

Source: Market tape, daily closes; price return, distributions not reinvested
Table
DateIBUY close
Sep 22, 2026$68.36
Sep 23, 2026$66.37
Sep 24, 2026$66.24
Sep 25, 2026$66.81
Sep 28, 2026$66.40
Sep 29, 2026$66.77
Sep 30, 2026$66.77
Oct 1, 2026$66.59
Oct 2, 2026$66.23
Oct 5, 2026$66.78
Oct 6, 2026$66.74
Oct 7, 2026$66.89
Oct 8, 2026$67.84
Oct 9, 2026$68.86
Oct 12, 2026$68.91
Oct 13, 2026$69.23
Oct 14, 2026$68.69
Oct 15, 2026$71.46
Oct 16, 2026$70.41
Oct 19, 2026$70.46
Oct 20, 2026$71.40
Oct 21, 2026$70.53
Oct 22, 2026$71.41

The desk’s read

Recent fund-flow records are unavailable, while the price has returned -4.1% so far this year.

COMPOSED FROM THE FUND’S OWN DAILY RECORDS · UPDATED WITH EACH REFRESH

$157Massets under management
—expense ratio
—net flow, trailing month
8Kavg daily volume, 30 days
80holdings · US-domiciled
2024listed May 12, 2024 · beta 1.14

Sector weights

  • Consumer Discretionary71.57%
  • Consumer Cyclical67.89%
  • Retail Trade46.51%
  • Technology Services15.2%
  • Consumer Services13.05%
  • Technology11.69%
  • Information Technology10.84%
  • Communication Services9.79%
  • Transportation8.6%
  • Commercial Services6.36%
Source: Portfolio composition, latest disclosure
Show as table
ItemValue (%)
Consumer Discretionary71.57%
Consumer Cyclical67.89%
Retail Trade46.51%
Technology Services15.2%
Consumer Services13.05%
Technology11.69%
Information Technology10.84%
Communication Services9.79%
Transportation8.6%
Commercial Services6.36%

Country weights

  • United States77.38%
  • China5.96%
  • Germany3.87%
  • Japan3.18%
  • Brazil1.96%
  • Luxembourg1.85%
  • India1.24%
  • Canada1.14%
Source: Portfolio composition, latest disclosure
Show as table
ItemValue (%)
United States77.38%
China5.96%
Germany3.87%
Japan3.18%
Brazil1.96%
Luxembourg1.85%
India1.24%
Canada1.14%
Performance
1 week+1.4%
1 month+4.5%
3 months+2.1%
6 months+0.4%
YTD-4.1%
1 year-3.9%
3 years—

PRICE RETURN, DISTRIBUTIONS NOT REINVESTED

Net flows
1 week—
1 month—
3 months—
YTD—
1 year—

CREATION/REDEMPTION DOLLARS, DAILY RECORDS

The risk read
21%realized volatility, 30 days (annualized)
23%realized volatility, 1 year
-21.7%deepest fall from a peak, 1 year
-7.4%latest close versus that peak

VOLATILITY & DRAWDOWN FROM THE DAILY TAPE · CONCENTRATION FROM THE LATEST DISCLOSED BOOK

Options tape
—calls · latest snapshot
—puts · latest snapshot
—put/call ratio
1Kshares traded
The case against IBUY

Due diligence cuts both ways. These funds sit on the same shelf and beat IBUY on at least one dimension that matters — the fee, the asset base, or where the money is going.

FundFeeAssetsFlow, 1MThe case
IEFA iShares Core MSCI EAFE ETF0.07%$191B+$817M1213× the assets · +$817M in over the monthHead-to-head
XLK Technology Select Sector SPDR Fund0.09%$124.2B+$1.6B789× the assets · +$1.6B in over the monthHead-to-head
EFA iShares MSCI EAFE ETF0.35%$77.3B+$327M491× the assets · +$327M in over the monthHead-to-head
IWM iShares Russell 2000 ETF0.19%$75.1B+$2.2B477× the assets · +$2.2B in over the monthHead-to-head
IWR iShares Russell Mid-Cap ETF0.19%$56.3B+$583M357× the assets · +$583M in over the monthHead-to-head
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