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Independent Intelligence on the Private Wealth Industry
Friday, October 2, 2026The Morning Brief →Sign in

The ETF Terminal

Any fund. The whole picture.

Type a ticker and get the full read — live flows, complete holdings, sector weights, performance, the options tape, and who holds it. Built on the daily creation-and-redemption record, not marketing pages.

Try SPY · QQQ · JEPI · SCHD · IBIT · TLT|Open the screener →

The shelf — largest funds
GMUN Goldman Sachs ETF Trust Goldman$9995.08T
GDMN WisdomTree Efficient Gold Plus Gold Miners Strategy Fund$9897.51T
EMDV ProShares MSCI Emerging Markets Dividend Growers ETF$9881.28T
UJB ProShares Ultra High Yield ETF$9813.44T
KEUA KraneShares European Carbon Allowance Strategy ETF$9812.32T
SETH ProShares Short Ether ETF$9785.78T
EFAS Global X MSCI SuperDividend EAFE ETF$9572.80T
SCAP Infrastructure Capital Small Cap Income ETF$9568.10T
In demand — month’s inflows
SGOV iShares 0-3 Month Treasury Bond ETF+$6.2B
IUSB iShares Core Total USD Bond Market ETF+$5.2B
ACWX iShares MSCI ACWI ex U.S. ETF+$5.2B
SPY SPDR S&P 500 ETF Trust+$4B
IWM iShares Russell 2000 ETF+$2.4B
IJH iShares Core S&P Mid-Cap ETF+$2.3B
IEMG iShares Core MSCI Emerging Markets ETF+$2.2B
MUB iShares National Muni Bond ETF+$2B
Out of favor — month’s outflows
QQQ Invesco QQQ Trust−$6.2B
MTUM iShares MSCI USA Momentum Factor ETF−$5.1B
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF−$2.9B
GOVT iShares U.S. Treasury Bond ETF−$2B
IVV iShares Core S&P 500 ETF−$2B
EWY iShares MSCI South Korea ETF−$1.7B
TQQQ ProShares UltraPro QQQ−$1.5B
USHY iShares Broad USD High Yield Corporate Bond ETF−$1.2B

The Style Ledger

The oldest fight in fund management, scored with this month’s money: managers picking the book against machines tracking one.

ACTIVEa manager picks the book
+$2Bnet flow, month
+$23.8Bnet flow, year
$167097.92T397 funds on the shelf
0.65%average fee
PASSIVEthe index is the book
+$36.7Bnet flow, month
+$265.6Bnet flow, year
$445023.91T1369 funds on the shelf
0.37%average fee

SHELF AGGREGATES FROM DAILY FUND RECORDS · CLASSIFICATION FROM REGISTRATION FLAGS, NAMES & FEES · SCREEN ACTIVE · SCREEN PASSIVE

The Reader Flow Index

Confirmed browser research over the past week, alongside fund flows. Research activity does not establish an investment decision.

#FundResearch visitors, 7 daysNet flow, 7 daysSignal
1XLE Energy Select Sector SPDR Fund4−$604MNegative fund flows
2TLT iShares 20+ Year Treasury Bond ETF2+$2.6BPositive fund flows
3BUG Global X Cybersecurity ETF1——
4GLD SPDR Gold Shares1+$148MPositive fund flows
5IHAK iShares Cybersecurity and Tech ETF1+$10MPositive fund flows
6ACWX iShares MSCI ACWI ex U.S. ETF1+$1.4BPositive fund flows
7MDYG SPDR S&P 400 Mid Cap Growth ETF1+$21MPositive fund flows
8QQQJ Invesco NASDAQ Next Gen 100 ETF1——

READER COUNTS ARE NETWORK-WIDE AND ANONYMOUS IN AGGREGATE · FLOWS FROM DAILY FUND RECORDS

FLOWS & ASSETS FROM DAILY CREATION/REDEMPTION RECORDS · REGISTRY FROM SEC FILINGS · REFRESHED NIGHTLY

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The Morning Brief

The private wealth industry in four minutes, every weekday at 6:30 a.m. ET. Free.