Creating A (Compliant) Testimonial And Google Review Strategy, With Whit Lanier And Kent Keister
Advisors often use client reviews as social proof, and the episode focuses on the compliance boundaries and operational friction involved in collecting and publishing them.
Summary
By the running an ria deskThis Kitces podcast episode features Whit Lanier of Amplify Reviews and Kent Keister of Reliant Compliance discussing how the SEC's modernized marketing rule applies to advisor testimonials, endorsements and third-party ratings. It covers why online reviews matter in a trust-sensitive industry, how the rule treats different review types, and practical steps for building a compliant review strategy.
- The SEC's modernized marketing rule is the framework for advisor use of testimonials, endorsements and third-party ratings.
- The guests distinguish testimonials, endorsements and third-party ratings.
- They describe ways to give clients an equal opportunity to provide feedback and reduce friction in collecting reviews.
- They discuss common compliance pitfalls and practical approaches to online reviews.
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