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Moves

Yari Capital ends 30-year Northwestern Mutual run by joining Carson

The Atlanta practice moves with its name and staff intact, giving Carson a 30-year recruiting endorsement.

Kurt Mattson is ending a 30-year run at Northwestern Mutual by taking Yari Capital to Carson Group's independent-advisor channel. He founded the Atlanta practice in 1995 and named it for his daughter. The firm brings roughly $405 million in client assets, Financial Advisor Magazine reported this week.

Yari is a small practice with a deliberate identity. Mattson built it around planning: cash-flow analysis, tax strategy, retirement planning, investment management, and estate planning for executives, physicians, attorneys, business owners, and other high earners. That kind of client list tends to raise complicated tax and estate questions. The firm's website says the name also means wisdom and growth.

The group moving to Carson has five people: Mattson; Olivia Payne, a CFP who directs financial planning; and a three-person support staff. Payne runs the planning function, which is what the practice sells.

The practice moves whole

Mattson's public explanation stresses infrastructure and collaboration. He started looking seriously at Carson after talking with advisors who had already made the move; he found a culture of collaboration, not corporate mandates. The independent partner he wanted, he said, would let Yari stay true to its client-first philosophy while providing 'best-in-class technology, advanced planning expertise and a community of advisors committed to putting clients first.'

Yari keeps its name. Payne keeps her role. The support staff crosses over.

Carson says the network oversees more than $62 billion in client assets. It spans more than 165 partner offices, with over 50 Carson Wealth locations among them. The network serves upward of 60,000 client families. In that context, $405 million is roughly two-thirds of one percent — small enough not to move the company, large enough to matter as a public endorsement. Mattson is a 30-year Northwestern Mutual veteran who says he did a deliberate search and picked Carson for its technology and planning expertise. That quote is a recruiting document for the next advisor in the same position.

The move also fits a pattern PWD's data desk has noticed: announced acquisitions have edged past individual advisor moves in recent 30-day windows. Established teams are changing homes as complete units. Osaic brought a four-person father-son team with a $367 million book to Carlson Advisor Networks. Stevens Capital moved toward $1 billion by buying an 80-year-old Dallas CPA practice. The practice, staff, and name move together, as they do at Yari.

Mattson's rationale echoes Shannon Spotswood of RFG Advisory, who told PWD that the first platform question should be the long-term partner, not payouts. Spotswood's formulation and Mattson's description are two versions of the same answer—technology, planning depth, community—one from a CEO, the other from an owner who has just made the choice.

The announcement is silent on terms. There is no purchase price, no equity stake, no transition financing. Mattson's quoted words contain no dollar figures; he talks about what he kept — independence, planning process, the name Yari — rather than what he received. For a press release, that is an unusual choice: the owner talked about culture, not compensation.

Carson's next job is to make sure Yari keeps its identity once integration and new reporting lines arrive. Whether Mattson's planning-first culture can survive inside a $62 billion network is the practical question. The pitch for the next Mattson is already on the record.

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