A Daily Network publication
Explore the network
Private Wealth Daily
Independent Intelligence on the Private Wealth Industry
Wednesday, September 23, 2026The Morning Brief →Sign in
The SignalData

The breakaway is dying; the team liftout is the deal

Twenty-seven new charters against 180 team liftouts: independence no longer requires founding a firm, and buyers will price what advisors stopped needing.

The trailing 30 days produced 27 breakaways against 180 team liftouts and 2,611 individual advisor moves, a spread that leaves the industry chartering roughly one new independent firm for every six and a half teams that change employers as a group. That ratio cuts against the story the industry tells itself. Ask an advisor what he wants when he is done with a large firm and the list is short—control of client relationships, control of his own economics, and no compliance queue standing between him and a decision—and every one of those items has been for sale inside existing firms for years. The busiest names in the 30-day log—NewEdge Wealth at 129 tracked events, RFG Advisory at 122, MissionSquare Wealth Management at 112, Merit Financial Advisors at 108, UBS at 95 and Kestra Private Wealth Services at 89—read like landlords rather than challengers. Each is an established firm with an established book, which is the appeal: a team landing at one inherits the back office, the client record and the brand instead of financing them, and the build is where the risk sits.

Against 2,611 advisor moves, the log shows 11 custodian changes. Re-papering an entire book at a new recordkeeper is the least popular work in this business—new account forms, rebuilt integrations, unfamiliar statements to explain to clients—and advisors are declining to do it. They relocate and the accounts stay where the paperwork already exists. Eleven times in 30 days, with thousands of careers in motion.

The busiest names in the 30-day advisor-move log
NewEdge Wealth and RFG Advisory sit at the top of the period's activity
NewEdge Wealth129 tracked events
RFG Advisory122 tracked events
MissionSquare Wealth Management112 tracked events
Merit Financial Advisors108 tracked events
UBS95 tracked events
Kestra Private Wealth Services89 tracked events
PWD TRACKING · TRAILING 30 DAYS

Eleven custodian changes, thousands of careers

The breakaway looks less like a movement than a line in the coverage. A named team departing a large firm is a story, and a good one; four advisors arriving at an aggregator in the same week is a line item, which is why the column inches run so far ahead of the formation count. Those 27 still include a handful that will grow into acquirers of their own, but they start behind the infrastructure the 180 walked into and without the client record that made them worth hiring in the first place.

In RIA M&A, that logic changes the asset being priced: a buyer acquiring a firm pays for a client record and the people who can hold it, while the entity itself is registration and paperwork. A platform adds a team's production without buying the company that produced it, and does so cheaper than acquiring the same revenue, cheaper still when the accounts never change custodians, which is why the firms that sell themselves as somewhere to land will outbid the firms still selling independence as a construction project. The scarcity has moved from the charter to the team, and the multiple will follow it. Watch the 11. If custodian changes hold in the low teens while advisor moves run in the thousands, the platforms on that busiest list keep absorbing teams rather than buying them, and the question that sets price in an advisory sale stops being how much AUM transfers and becomes whether the advisors are still there two years after closing. The accounts, on the evidence of the last 30 days, largely stay where the paperwork already is.

Activity (trailing 30 days)Count
Advisor moves2,611
Team liftouts180
Breakaways27
Custodian changes11
More from PWD
Data

A $51.2 trillion retirement record, and the defaults keep winning

Record balances feed the rollover pipeline advisors sell into, but $3 trillion arrives already allocated by plan menus, qualified defaults and glide paths.
Data

RIA deal announcements have outrun the capacity to close

A 383-deal gap between announced and closed transactions puts the binding constraint inside the acquirer, where funding, staffing, and integration capacity now decide who finishes what they sign.
Moves

Rise's $8 billion breakaway proves the custodian, not the platform, wins

A hundred-person team left Ameriprise for its own name and a Schwab custody account, and the economics of that choice say more about where the talent war is settled than any platform pitch ever will.
Elsewhere in the networkAll titles →
Every weekday · 6:30 a.m. ET

The Morning Brief

The private wealth industry in four minutes, every weekday at 6:30 a.m. ET. Free.