At a glance
- Vama allotted 3,452 compulsorily convertible preference shares at Rs 55,134.39 each, and further tranches are expected while the round remains open.
- For family offices, the transaction is a direct minority stake: Writers and Publishers put Rs 12.5 crore into Vama for a 6.98% holding rather than committing through a fund.
- Founded in 2020 by Acharya Dev, also known as Sandeep Chandra Tiwari, and Manu Jain, Vama sells temple bookings, astrologer consultations and spiritual products; temple services bring in about 70% of revenue.
Writers and Publishers Private Limited, the family office behind the Dainik Bhaskar newspaper group, led an ongoing pre-Series A round in Vama, a Delhi-based spiritual-tech platform, Family Office Hub reported.
It invested Rs 12.5 crore of the Rs 19.03 crore (about $2.1 million) that Vama has raised so far, according to regulatory filings seen by Entrackr. Vama allotted 3,452 compulsorily convertible preference shares at Rs 55,134.39 each, and further tranches are expected while the round remains open. The purchase gives Writers and Publishers a 6.98% stake in Vama.
For family offices, the transaction is a direct minority stake: Writers and Publishers put Rs 12.5 crore into Vama for a 6.98% holding rather than committing through a fund. Family Office Hub described the deal as an example of Indian business families using a separate family-office company to back consumer startups.
Founded in 2020 by Acharya Dev, also known as Sandeep Chandra Tiwari, and Manu Jain, Vama sells temple bookings, astrologer consultations and spiritual products; temple services bring in about 70% of revenue. Each founder holds about 14.4% after the latest allotment. Wavemaker Partners led a Rs 22 crore pre-Series A round in Vama in September 2025.
Reported by the Direct & Co-Investments desk from Family Office Hub. Published . Corrections