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Broadridge brings digital-asset plumbing to U.S. wealth platforms

With advisor crypto use at a multi-year high, Broadridge is selling U.S. wealth firms the integration layer rather than the asset.

Broadridge Financial Solutions has opened its digital-assets platform to U.S. broker-dealers, registered investment advisers, and wealth managers, giving them one operating environment for cryptocurrencies and tokenized securities alongside conventional holdings. The New York fintech announced the expansion on top of a rollout already underway in Canada, with Anchorage Digital—billed in the announcement as the only federally chartered digital asset bank in the country—and Galaxy Digital, a digital asset infrastructure firm, attached from the start.

The sale is the plumbing. The platform connects to a firm's existing books and records—Broadridge's own systems or a third party's—so regulatory reporting, tax documentation, trade confirmations, and client statements keep running while the new asset class rides on top. It covers advisor-led and self-directed models, carries integrated wallet infrastructure, and offers institutional-grade custody across omnibus and segregated structures. Tom Carey, Broadridge's global head of product and technology, frames the pitch as extending the trusted wealth experience firms already give clients, with the operational complexity handled behind the scenes. That answers the problem plainly: layering a new asset class onto systems built for equities, fixed income, and mutual funds.

Notice who does not own the asset. Anchorage takes custody, Galaxy supplies institutional infrastructure, and the tokenization rail belongs to Broadridge's own DLX. The company says DLX settles more than $351 billion in tokenized repo transactions a day and describes it as the world's largest institutional platform for settling tokenized real assets. Broadridge's strand is the connective tissue between custody and the client statement—the layer where a wealth firm's operations and compliance staff actually live, and the layer that is expensive to unpick once installed.

In private markets, this publication has argued, the on-ramp itself became the acquisition target and the distribution rails the product; digital assets look like the second running of that argument. What broker-dealers will pay for is the wrapper, because the wrapper is what passes through controls they already have, and no custodian charter or trading desk substitutes for it.

Client demand has stopped being the constraint. Roughly 32% of financial advisors invested in crypto for client accounts in 2025, up from 22% in 2024, according to the Bitwise/VettaFi Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets. Firms missing from that number are, on Broadridge's own framing, waiting on integration at least as much as on conviction. Whether the platform clears that bar depends on something duller than custody charters: whether a firm running a third-party books-and-records stack gets clean tax lots and statements out the other side without re-platforming. The crypto allocation will be the headline; the tokenized-securities leg is where the recurring revenue likely sits.

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