Why Billionaires Are Spending Billions Buying Sports Teams
Wealth professionals interested in how sports franchises are valued and how media and brand partnerships affect the asset class may find the discussion relevant. It offers a practitioner's view of a sector attracting billionaire buyers, without making investment recommendations.
Summary
By our deskPeter Kenyon, a former Manchester United and Chelsea executive, discusses the rising valuations of sports franchises and the business of sports at SALT London. The conversation covers how Netflix changed Formula 1's audience and how partnerships with companies such as Kraken are creating opportunities for teams, investors and brands.
- Peter Kenyon discusses the soaring valuations of sports franchises.
- The conversation covers how Netflix transformed Formula 1's audience.
- Partnerships with companies like Kraken are described as creating new opportunities for teams, investors and brands.
- The talk took place at SALT London, a gathering of alternative asset managers, allocators, bankers and fintech executives.
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