MyRepChat

MyRepChat runs a text messaging service for financial advisors, RIAs, independent broker-dealers and insurance agents that captures every message for regulatory records. Advisors can text from their existing office number on the web or through a mobile app, and firms can roll it out across all of their representatives.

The service keeps a conversation history for each client and supports group messages to distribution lists, reusable message templates, texts scheduled for later delivery, and keyword-triggered automatic replies. Advisors can send a digital business card, share FMG marketing content and deliver Nitrogen risk questionnaires by text. Messages are archived and passed to supervision and archiving systems to meet SEC Rule 17a-4 and FINRA requirements. Home-office administrators manage users, teams and permissions from one dashboard, push firm-approved templates and watch messaging activity across the advisor network.

MyRepChat is part of FMG's marketing platform for advisors, alongside websites, email and social media tools. It connects with CRMs such as Redtail, Wealthbox, Salesforce and Practifi and with archiving vendors such as MessageWatcher and Patrina. Plans start at $25 a month, with add-on features from $5 a month, and the company says discounts are available through more than 100 firm partnerships.