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NewsRIAs

T. Rowe Price plans 15 alts salespeople for advisors by year-end

The team has grown from six in March to 13 now, with dedicated RIA and broker-dealer groups, Bill Cashel said.

At a glance

  1. Bill Cashel, who leads alternatives for U.S. wealth, said the team now has 13 salespeople, up from six when he joined from Privacore Capital in March.
  2. RIAs now have a dedicated T. Rowe Price coverage team and three alternatives funds to diligence—OFLEX, OCREDIT and the Goldman Sachs private market fund—covering private credit and private markets.
  3. The firm has launched OFLEX, a multi-strategy credit interval fund run with its Oak Hill Advisors subsidiary, and the T. Rowe Price Goldman Sachs Private Market fund in July.

T. Rowe Price plans to field 15 external-facing alternatives salespeople working with advisors by the end of 2026, InvestmentNews reported from Schwab IMPACT in Boston on Oct. 28.

Bill Cashel, who leads alternatives for U.S. wealth, said the team now has 13 salespeople, up from six when he joined from Privacore Capital in March. One group covers RIAs and another covers broker-dealers.

RIAs now have a dedicated T. Rowe Price coverage team and three alternatives funds to diligence—OFLEX, OCREDIT and the Goldman Sachs private market fund—covering private credit and private markets. Fees and liquidity terms were not disclosed.

The firm has launched OFLEX, a multi-strategy credit interval fund run with its Oak Hill Advisors subsidiary, and the T. Rowe Price Goldman Sachs Private Market fund in July. OCREDIT, a private credit fund run with Oak Hill, was already available.

Alternatives sales team more than doubled since March

External-facing alternatives salespeople working with advisors; year-end figure is a target

6 salespeopleMarch 202613 salespeopleOct. 202615 salespeopleYear-end 2026 (target)6 salespeopleMarch 202613 salespeopleOct. 202615 salespeopleYear-end 2026 (target)6 salespeopleMarch 202613 salespeople15 salespeopleYear-end 2026 (target)
Source: T. Rowe Price, via InvestmentNews
Show as table
LabelValue (salespeople)
March 20266 salespeople
Oct. 202613 salespeople
Year-end 2026 (target)15 salespeople

Reported by the RIA desk from InvestmentNews. Published . Corrections

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