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AnalysisMovesrecruiting-scoreboard

Recruiting scoreboard: client assets at public wealth firms in September 2026

Month-end client assets, net new assets, advisor counts and recruited assets for Charles Schwab, Stifel, Raymond James, LPL Financial and Ameriprise Financial, from each firm's own SEC filings.

At a glance

  1. Month-end figures for September 2026 cover Charles Schwab and Stifel.
  2. Charles Schwab reported total client assets of $13.33 trillion at Sept. 30, 2026, down 0.6% from a month earlier and up 15.0% from a year earlier, with net new assets of $67.6 billion in September, according to its filing with the SEC.
  3. Raymond James spent $117 million on recruiting and retention-related compensation in the quarter.

The recruiting scoreboard tracks the wealth firms that publish their asset and advisor figures. Month-end figures for September 2026 cover Charles Schwab and Stifel. Raymond James, LPL Financial and Ameriprise Financial report advisor counts and recruiting figures quarterly, so the latest quarter is shown.

Recruiting scoreboard, September 2026
FirmPeriodClient assetsvs. prior monthvs. year earlierNet new assetsAdvisorsRecruited assets
Charles SchwabSeptember 2026$13.33 trillion−0.6%+15.0%$67.6 billion——
StifelSeptember 2026$576.5 billion−1.9%+6.0%———
Raymond JamesQtr. to June 30, 2026$1.92 trillion——$21.7 billion——
LPL FinancialQtr. to Sept. 30, 2026$2.56 trillion——$29.1 billion32,597$24.1 billion
Ameriprise FinancialQtr. to June 30, 2026$1.25 trillion——$3.1 billion——

Charles Schwab reported total client assets of $13.33 trillion at Sept. 30, 2026, down 0.6% from a month earlier and up 15.0% from a year earlier, with net new assets of $67.6 billion in September, according to its filing with the SEC.

Stifel reported total client assets of $576.5 billion at Sept. 30, 2026, down 1.9% from a month earlier and up 6.0% from a year earlier, according to its filing with the SEC.

Raymond James spent $117 million on recruiting and retention-related compensation in the quarter. It reported total client assets of $1.92 trillion at June 30, 2026, up 9.0% from the previous quarter. It reported net new assets of $21.7 billion for the quarter, according to its results for the quarter ended June 30, 2026, filed with the SEC.

LPL Financial ended the quarter with 32,597 advisors, a net gain of 122 from the previous quarter. It recruited $24.1 billion of client assets in the quarter, compared with $24.9 billion in the previous quarter. It reported total client assets of $2.56 trillion at Sept. 30, 2026, up 0.1% from the previous quarter. It reported organic net new assets of $29.1 billion for the quarter, according to its results for the quarter ended Sept. 30, 2026, filed with the SEC.

Ameriprise Financial reported total client assets of $1.25 trillion at June 30, 2026, up 8.6% from the previous quarter. It reported client net flows of $3.1 billion for the quarter, according to its results for the quarter ended June 30, 2026, filed with the SEC.

Sources: Form 8-K exhibits filed with the SEC by Stifel (Oct. 22, 2025), Raymond James (April 22, 2026), Ameriprise Financial (April 23, 2026), Raymond James (July 22, 2026), Ameriprise Financial (July 23, 2026), LPL Financial (July 30, 2026), Stifel (Sept. 24, 2026), Charles Schwab (Oct. 15, 2026), Stifel (Oct. 21, 2026) and LPL Financial (Oct. 27, 2026). Net new assets are as each firm defines them; LPL's are organic.

Reported by the Moves desk. Published . Corrections

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