Osaic hires Citizens' Metzger to run W-2 channel

Osaic hired Citizens Financial's Tom Metzger to run Empowered Independence, its W-2 employee channel, and named PulteGroup's Manish Shrivastava chief marketing officer, according to announcements reported Thursday by InvestmentNews and WealthManagement.com.

Metzger replaces Cindy Hamel, who moves to a newly created role as head of business operations and execution, responsible for converting Osaic's strategy into an operating plan. At Citizens he was head of private wealth and helped build a national wealth platform with about $30 billion in client assets, 18 advisory teams and more than 200 professionals. He will be based in San Francisco and focus on attracting high-performing advisors and managing their transitions, after earlier leadership roles at First Republic Bank, Wells Fargo and JPMorgan Chase.

Advisors in Empowered Independence now take recruiting and transition questions to an executive who built advisory teams inside a bank, while Hamel's new post owns the operating plan the channel's advisor-facing teams work to. Osaic has pitched the W-2 model to established practices weighing succession, InvestmentNews reported.

Shrivastava spent 12 years as chief marketing officer at PulteGroup and is Osaic's first CMO since Susan Theder left Advisor Group in 2021, WealthManagement.com reported. Based in Atlanta, he will oversee brand, communications, growth marketing and go-to-market work, and InvestmentNews reported he is new to the wealth business.

Moves Wire recorded 19 Osaic-related moves in the past 12 months, including 10 departures. The most recent, on Nov. 2, was Brent Besinger, whose Beacon Financial Group team of six oversees $1.0 billion in client assets, moving from Private Client Services to Osaic as a managing director.