Claude sets $4,800 seat minimum; FINNY's $50 fee adds asset share

Anthropic's Claude requires 20 seats at a $4,800 minimum. Visionary Square will pay FINNY AI's $50 monthly fee for more than 250 advisors, and FINNY takes a share of the assets those advisors win.

Schwab Advisor Services and Anthropic announced a deal on Sept. 14, 2026; Schwab's advisor unit serves 11,000 RIAs. Private Wealth Daily reported the Claude minimum from a webinar held days before Schwab's IMPACT conference. Dividing the $4,800 across 20 seats is $240 a seat, though the webinar did not state the period covered. A five-advisor firm that clears the floor pays for 15 seats it may not use.

For an advisor at a Visionary Square partner firm, the $50 fee is covered by the platform, but FINNY also takes a share of assets won at a rate not stated. That rate, not the $50, determines whether the arrangement costs less than $4,800 out of the firm's budget.

A $50 seat fee does not scale with relationship size; a share of assets won does. For a small firm, the practical comparison is a known subscription against an unknown percentage of future assets, and the asset share runs as long as the assets stay on the platform.

Orion will charge vendors for API access, and Salesforce will meter AI calls, WealthManagement.com reported. A column in that outlet says the RIA nearly always pays through a surcharge, a dropped connector or roadmap spending. A vendor either prices the toll into the product or skips the integration, so the advisor meets the bill as a higher quote or a shorter shelf. Metering turns a subscription into a variable cost that rises with use.

Fitch scores wealth managers 40 out of 100 on AI disruption risk; standalone advisory firms share that score with retail and private banks, double the 20 Fitch assigns corporate and investment banks and insurers. In a KPMG/SIFMA study, 43% of investors were unlikely to switch for better AI tools, resistance that rose 8 points, and trust in advisors as a primary source rose to 52%.