Skip to content
Thursday, November 5, 2026 · Today’s edition, 6:30 a.m. ETThu, Nov 5 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in

Broker/dealers can market projected returns under new FINRA rule

The SEC-cleared exception to Rule 2210 aligns broker/dealer marketing with the investment adviser marketing rule, easing private-market illustrations.

At a glance

  1. The exception, which Wealth Advisor Daily previously reported, aligns broker/dealer marketing with the SEC's investment adviser marketing rule and affects retirement offerings such as private-market and guaranteed-income products.
  2. For advisors at broker/dealers, the rule changes which projected-return illustrations can go to clients, subject to firm compliance review.
  3. Issa Hanna, a partner at Eversheds Sutherland (US) LLP, told the outlet the change closes a mismatch in place since the SEC's marketing rule took effect in 2022: private-fund advisers could present hypothetical performance while broker/dealers distributing the same materials generally could not.

Broker/dealers can distribute projected performance and targeted-return information under a FINRA rule the SEC approved, PLANADVISER — Advice reported.

The exception, which Wealth Advisor Daily previously reported, aligns broker/dealer marketing with the SEC's investment adviser marketing rule and affects retirement offerings such as private-market and guaranteed-income products.

For advisors at broker/dealers, the rule changes which projected-return illustrations can go to clients, subject to firm compliance review. FINRA already allows certain investment-analysis tools and calculators, and the effect on retirement-income illustrations may depend on how firms use the new exception alongside those tools.

Issa Hanna, a partner at Eversheds Sutherland (US) LLP, told the outlet the change closes a mismatch in place since the SEC's marketing rule took effect in 2022: private-fund advisers could present hypothetical performance while broker/dealers distributing the same materials generally could not.

Reported by the Practice management desk from PLANADVISER — Advice, PLANADVISER — Advice and Wealth Advisor Daily archive. Published . Corrections

Related

Advisors

IWI survey finds certification awareness higher among clients who refer

The Investments & Wealth Institute's 2026 client research polled 1,000 U.S. investors with at least $500,000 in household investable assets who work with an advisor.

Advisors

SEC and five other regulators warn on impersonation and relationship investment scams

The joint bulletin, issued for World Investor Week’s tenth edition, names two scam categories and directs investors to registration checks and Investor.gov.

Advisors

SEC proposes an exam-based path to accredited investor status

The three active commissioners voted unanimously to open the change to public comment, adding a FINRA-administered test and several professional credentials to the definition that governs private-market investing.

Advisors

New PIABA president warns on FINRA arbitration changes

Joseph Wojciechowski, who took over Nov. 1, says restoring mandatory industry arbitrators and written-filing dismissals could erode investor protections.

Advisors

Advised clients three times as likely to act on unchecked AI advice

The result runs counter to assumptions about which adults verify a model's output, Financial Planning reports.

Wealth Advisor Dailyfrom Private Wealth Daily

Practice management, recruiting, RIA M&A and the platforms advisors run on. Daily at 6:45 a.m. ET.

Free. Every morning. Unsubscribe from any edition in one click.

From other sections