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DataBy the NumbersThe Signal

174 liftouts, 16 breakaways: wealth's unit of trade is now the team

Buyers are paying one price for revenue, retention and a book that needs no rebuilding; the solo breakaway channel cleared 16 times in a month.

At a glance

  1. For most of the past decade the industry told itself a breakaway story: the wirehouse veteran walked out, registered independently and spent two years rebuilding the operations a large firm used to hand over.
  2. Density is what is being underwritten, and density is not assembled one hire at a time.
  3. Merrill lifted a $1.2 billion team in Santa Fe carrying a $4.7 million revenue book, and F.L.Putnam took a six-person large-cap growth team out of a 1251 Capital Group affiliate in Milwaukee.

Wealth managers recorded 174 team liftouts in the past 30 days, PWD's tracking shows, against 16 breakaways and 10 custodian changes over the same stretch, a set of figures that, placed beside the 2,225 advisor moves of every kind logged in the window, changes the shape of the tradeable unit: the market is pricing the book that arrives with its team, its client list and its referral habits already attached, not the advisor carrying a book alone.

For most of the past decade the industry told itself a breakaway story: the wirehouse veteran walked out, registered independently and spent two years rebuilding the operations a large firm used to hand over. The story still gets told; it barely trades. Sixteen independent registrations in 30 days, set against 174 teams that moved intact, describe a market in which the seller has changed shape and the buyer has changed arithmetic.

That arithmetic is one check for one revenue line: hiring a single producer costs a signing bonus, a transition package and the risk that the book follows the person rather than the franchise; buying a team buys production already proved inside one profit-and-loss statement and, the part that matters most to a buyer with a valuation to defend, clients who stay when the name on the door changes. Density is what is being underwritten, and density is not assembled one hire at a time.

Team liftouts dwarf breakaways and custodian changes in 30 days

Moves logged in the trailing 30-day window

174 movesTeam liftouts16 movesBreakaways10 movesCustodian changes174 movesTeam liftouts16 movesBreakaways10 movesCustodian changes174 movesTeam liftouts16 moves10 movesCustodian changes
Source: PWD tracking · trailing 30 days
Show as table
LabelValue (moves)
Team liftouts174 moves
Breakaways16 moves
Custodian changes10 moves

$4.7 million on $1.2 billion

The month's block trades show what the bidding is for: Wedbush added a $500 million UBS team in Greensboro, and &Partners booked its 125th practice, a $352 million Ohio team, with a second Commonwealth team inside two weeks — that is what a repeatable pipeline looks like once an acquirer stops treating each transaction as a one-off, and it also means the recruitment pool is no longer only the wirehouses. Merrill lifted a $1.2 billion team in Santa Fe carrying a $4.7 million revenue book, and F.L.Putnam took a six-person large-cap growth team out of a 1251 Capital Group affiliate in Milwaukee.

The Santa Fe numbers are the most instructive of the set. A $1.2 billion book producing $4.7 million of revenue implies a yield near 39 basis points, and that ratio, not the headline assets, is the figure a rival bid has to clear. It is also why the six-person Milwaukee team matters as much as the billion-dollar one: a product capability that moves as a unit is a line of business walking out the door, and product lines are harder to rebuild than producer counts. OnePoint BFG Wealth Partners supplied the extreme version, taking two Northwestern Mutual teams totaling $5 billion in a single week.

Ten custodian changes against 174 team liftouts suggest most of this movement is happening between employers rather than between custodians, which is the cheaper trade for a buyer: no repapering, no attrition window, no assets in transit. The banks that once wrote off team attrition as a cost of doing business are now bidders for the same teams, which suggests pricing for density is being set at auction rather than at a discount.

Firms paying up for intact teams are buying revenue, retention and a book that needs no rebuilding in a single transaction, and OnePoint's week is that trade at its most concentrated. Firms still budgeting to recruit one advisor at a time are shopping a channel that produced 16 breakaways in 30 days. Against $4.7 million of revenue on $1.2 billion of assets, that difference stops being a matter of preference.

The month's team deals: $5B at OnePoint, $1.2B at Merrill

Assets lifted with intact teams, as announced

  • OnePoint BFG (two teams)$5B
  • Merrill, Santa Fe$1.2B
  • Wedbush, Greensboro$0.5B
  • &Partners, Ohio$0.35B
Source: Company announcements via PWD tracking
Show as table
ItemValue ($B)
OnePoint BFG (two teams)$5B
Merrill, Santa Fe$1.2B
Wedbush, Greensboro$0.5B
&Partners, Ohio$0.35B

Reported by the Numbers desk from PWD's tracking and PWD editorial brief (franchise brief source material). Published . Corrections

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