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Sierra Ridge Advisor Group
In network coverage since August 31, 2026 · 8 stories
Network coverage
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28 advisors kept an $825 million book by staying put
An OSJ's move reprices the practices inside it; the advisors who stayed just published the math for everyone else.
Moves · Sep 15Cetera got the OSJ; the producers kept the book
Moves · Sep 4NewEdge's $12 billion day resets the talent war
Moves · Aug 31Cetera’s Sierra Ridge win is a bet on the OSJ model
Moves · Aug 31Cetera's OSJ play wins $2.1B Sierra Ridge from LPL
Moves · Aug 31Cetera lands $2.1B LPL OSJ after 13-month tenure