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Friday, October 23, 2026 · Today’s edition, 6:30 a.m. ETFri, Oct 23 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
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Sheri Fitts and Co.

In network coverage since August 25, 2026 · 1 story
Network coverage
Practice management

Your brand already exists. Go where the yeses are.

Sheri Fitts's brand-building play is to mine the yeses, size the segment, and test the match — a marketing discipline most practices skip.
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