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Independent Intelligence on the Private Wealth Industry
Thursday, September 24, 2026The Morning Brief →Sign in
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Fidelity Financial Services

In PWD coverage since September 24, 2026 · 1 story
-2Talent net · 12 months0 in · 2 out
Talent flow · 12 monthsOn the wire →
Net -2 · 0 arrivals · 2 departures
Arrivals
None tracked.
Departures
Ed O'Brien
Aug 21 · to Cetera
Mike Durbin
Aug 21 · to Cetera
PWD coverage
RIA

Prudential's wealth rebrand is recruiting spend, not a business change

The 60% AUM jump says less about the new name than about the LPL platform carrying it, and the disclosure doesn't separate recruiting from markets.
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