Behavioral Finance 2.0: Meeting Clients Where They Are
For wealth professionals, the episode focuses on the client-relationship side of advising rather than technical or market content. It frames the advisor’s guide role as a practice issue tied to empathy, self-reflection and referrals.
Summary
By the running an ria deskIn this episode of Managing Your Practice, host Stephen de Man speaks with Brian Portnoy, founder of Shaping Wealth, about whether clients see advisors as a mechanic or a guide. Portnoy argues that advisors fill both roles, but the guide role is less understood, and that becoming a wiser guide matters as technical knowledge becomes more commoditized. The discussion links that role to empathy, self-reflection, self-care, and referral-worthy moments of genuine connection.
- The episode asks whether clients perceive advisors more as a mechanic or a guide.
- Portnoy believes modern financial advisors fill both roles, but the guide role is less understood.
- He makes the case that becoming a wiser guide is vital as technical knowledge becomes more commoditized.
- Portnoy says the empathy required to be a wiser guide must start with self-reflection and self-care.
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