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Planswell

Exclusive retirement-planning household leads for advisors and insurance agents, with planning software and coaching

Miami, FL, USpartners.planswell.comNot yet confirmed by the company

Request a demoGet pricing

What it does

Planswell runs a free consumer retirement-planning site and sells the households that complete it to advisors and insurance agents as exclusive leads in their area. The subscription bundles the leads with planning software, sales training and a calling service.

Each household arrives with 25 to 40 self-reported data points, including income and assets, and a draft plan already built. Advisors get planning software to adjust plans live with the household and export one-page PDFs, tested calling scripts and an AI tool for practising calls, group and one-to-one coaching, and an optional call centre that dials households to book discovery meetings. A personal QR code lets advisors run their own contacts through the planner.

The US entity, Planswell USA Corp., lists a mailing address in Miami, Florida; the company also serves Canadian markets. Pricing is not published; a demo is required.

Best for

Serves
Insurance

Features

  • Exclusive household leads
  • Client-led retirement planning software
  • One-page plan PDFs
  • Calling scripts and AI call practice
  • Outsourced appointment dialing
  • Advisor sales coaching

Pricing and deployment

Pricing model
Custom quote
Deployment
Cloud

Ask Planswell for pricing

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Profile last verified October 26, 2026 · Sources: company website · Report a correction · Is this your company? Claim this profile

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