AssetBook

AssetBook makes portfolio management and reporting software for financial advisors and wealth management firms. Its main product is Pulse by AssetBook, a web platform for monitoring client portfolios and reporting on them. Rob Major and Ken Park started the company in 2007.

Pulse gives advisors screens on portfolio performance, asset allocation and tax position, down to unrealized and realized gains on individual lots. Firms can define their own investment classifications up to four levels deep, build model portfolios at any of those levels, and watch allocations against investment policy targets. A fee billing module automates the billing run, and a cash management tool flags shortages or excess cash in client accounts, including cash needed for fee debits. A firm-level dashboard breaks down growth in assets under management, overall allocation and top holdings. Clients get a configurable portal and document center for reports and files. Valian, a separate client app from AssetBook, adds an archived in-app chat, notifications, and views of both managed and outside accounts.

AssetBook connects to custodians and to CRM, trading and rebalancing, planning and account aggregation tools through open APIs; its integrations page names ByAllAccounts for aggregation. Pricing is set for each firm, and support is included at no extra charge.