At a glance
- The alternatives market is projected to reach $30 trillion by 2030.
- For advisory firms, the 16-point gap offers a benchmark for their own client book: a lower share of female clients in alternatives may signal an under-addressed allocation discussion.
- Among women who use alternatives, 95% say they are satisfied with performance, and more than nine in ten women call diversification crucial to managing risk.
Only 44% of women invest in alternatives, against 60% of men, according to a 2026 Brookfield Alts Institute global survey published by InvestmentNews.
Female-controlled U.S. assets are projected to nearly double to $34 trillion by 2030, about 38% of total U.S. assets. The alternatives market is projected to reach $30 trillion by 2030.
For advisory firms, the 16-point gap offers a benchmark for their own client book: a lower share of female clients in alternatives may signal an under-addressed allocation discussion.
Among women who use alternatives, 95% say they are satisfied with performance, and more than nine in ten women call diversification crucial to managing risk. Advisors in the survey said clients want to discuss alternatives' role in a portfolio more than they want basic education.
Women invest in alternatives at 44%, men at 60%
Share of investors who invest in alternatives, by gender, 2026 global survey
Reported by the RIA desk from InvestmentNews. Published . Updated Nov 9, 2026 · 9:30 a.m. ET. Corrections