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Tuesday, October 13, 2026The Morning Brief →Sign in
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Sammons Financial Group launches Criterion, a three-RIA holding company with $27B AUM/A

The three firms keep their brands and ADVs; Michael Mock is named president.

At a glance

10-second brief
  • The three firms keep their brands and ADVs; Michael Mock is named president.

  • Sammons Financial Group has formed Criterion, a holding company for Beacon, NorthRock Partners and Wealthcare with $27 billion in combined AUM/A.

Sammons Financial Group has formed Criterion, a holding company for Beacon, NorthRock Partners and Wealthcare with $27 billion in combined AUM/A.

The three firms keep their brands and their own ADVs; Michael Mock is named president of the holding company, and Criterion's registration is dated Oct. 13.

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