Skip to content
Tuesday, November 10, 2026 · Today’s edition, 6:30 a.m. ETTue, Nov 10 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
NewsRIAs

Osaic's Price: AI could turn 9,000 assistants into advisor capacity

The CEO told ConnectED that AI could absorb much of what registered assistants do today, freeing them for client work.

Osaic CEO Jamie Price said artificial intelligence could let the firm's roughly 9,000 registered assistants take on more client-facing responsibilities, and that he now questions how large the industry's advisor shortage will be. WealthManagement.com reported his remarks at the firm's annual ConnectED conference in Atlanta.

Price told the conference's opening session that a shortage is still coming, but that firms may be able to move assistants into client work faster than they expected. "It's still going to be a shortage, but maybe we have work to do in helping your assistants actually become much more client-focused, taking more things off our hands faster than we otherwise might have thought about it," he said. He said he had warned audiences about advisor shortages for several years and now wonders whether the shortfall will "not be as big as I once thought in my own mind."

Reported by the RIA desk from WealthManagement.com, Moves Wire and Private Wealth Daily archive. Published . Corrections

Related

M&A

CW Advisors acquires three RIAs with $1.6B in assets

A spokesperson said the Osaic-owned firm is on track to acquire eight firms in 2026.

RIAs

Osaic approves Nitrogen's full suite for nearly 10,000 advisors

Advisors can adopt any of the six products individually, and every Nucleus output needs advisor approval before it reaches a client.

Moves

Osaic puts AI at the center of its retention pitch

A $2 billion recapitalization and a wave of exits set the stage for a technology hire that turns software into Osaic's retention story.

RIAs

Allegheny Financial Group names eight new partners

Form ADV shows 103 employees and $5.6 billion in regulatory assets while the firm cites more than $6 billion in client assets.

RIAs

Mercer Advisors adds philanthropy team for $10M client tiers

The team is led by Eleonora Sharef, who joined from McKinsey in April, and comes at no added fee for Ascend and Regis clients.

Private Wealth DailyThe morning edition

The private wealth industry in four minutes, every morning at 6:30 a.m. ET. Free.

Free. Every morning. Unsubscribe from any edition in one click.

From other sections

Osaic's Price: AI could turn 9,000 assistants into advisor…