Skip to content
Friday, October 23, 2026 · Today’s edition, 6:30 a.m. ETFri, Oct 23 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
AnalysisAdvisorsThe Advisor's NoteThe Advisor's NoteOpinion

Merrill raises 2027 growth-award bar to $7.5M and 4 net households

The core grid stays flat, and the $150 million Elite Award becomes three categories paying a 50% premium.

$7.5Mbar for 2027 growth award

Follow this story

Merrill · Financial Planning · Merrill Lynch

At a glance

  1. The core compensation grid stays unchanged, and the firm will add targeted 2027 advisor bonuses.
  2. Merrill is replacing the $150 million Elite Award with three categories that each pay a 50% premium to the growth award.
  3. For a Merrill advisor, the growth award now turns on two numbers at once: $7.5 million in revenue and four net new households.

Merrill raised the bar for its 2027 growth award to $7.5 million in revenue and a net four new households, Financial Planning reported.

The core compensation grid stays unchanged, and the firm will add targeted 2027 advisor bonuses.

Merrill is replacing the $150 million Elite Award with three categories that each pay a 50% premium to the growth award.

For a Merrill advisor, the growth award now turns on two numbers at once: $7.5 million in revenue and four net new households. Financial Planning reported the firm is holding its basic compensation grid in place while seeking to boost recruiting.

Reported by The Advisor's Note desk from Financial Planning. Published . Corrections

Related

Advisors

Merrill raises 2027 growth-award bar to $7.5 million and a net four new households

The firm leaves its core grid unchanged and replaces the $150 million Elite Award with three categories that each pay a 50% premium to the growth award.

Advisors

Merrill to add targeted 2027 advisor bonuses, keeps core grid

Financial Planning reported the firm will hold its basic compensation grid in place while seeking to boost recruiting.

Advisors

A 45-year veteran is selling listening as a credential

The 100,000-advisor shortfall will keep getting answered with transition checks until firms decide the discovery conversation is worth training and screening for.

Advisors

Beacon Pointe to buy $1B WorthPointe without founder Van Slyke

Terms were not disclosed, and the Austin and Tyler offices become new Beacon Pointe locations.

Advisors

BofA survey: 37% of incoming U.S. family office principals said they were very prepared

A quarter of 355 U.S. family offices surveyed had a leadership transition in the last decade.

Wealth Advisor Dailyfrom Private Wealth Daily

Practice management, recruiting, RIA M&A and the platforms advisors run on. Weekdays at 6:45 a.m. ET.

Free. Weekday mornings. Unsubscribe from any edition in one click.

From other sections