Invesco unifies custom strategies across public and private markets

Invesco said it has folded its custom-strategies business into one platform covering public and private markets, active and passive strategies, and uniting existing customization capabilities in a single offering. The new Invesco Solutions & Custom Strategies offering, built for private wealth and institutional clients, will handle multi-asset strategies, custom model portfolios, SMAs, tax-advantaged solutions, and bespoke institutional mandates, WealthManagement.com first reported.

Clint Harris takes the new global head of solutions and custom strategies role; Darby Nielson joins as CIO of multi-asset solutions. Harris reports to co-head of investments Stephanie Butcher and will connect portfolio construction expertise with client engagement across regions and channels; Nielson reports to Harris. In a statement, Butcher said the unified offering would let the firm partner with clients on increasingly sophisticated portfolio needs while maintaining investment discipline.

The move comes as advisors push for personalization. Cerulli Associates projects retail SMA assets will reach $3.6 trillion in 2026. A Morningstar survey cited by WealthManagement.com found 47% of advisors who forgo model portfolios cite lack of customization as the top reason. Asset managers are rushing to offer custom models and SMAs. Invesco's consolidation is an acknowledgment that scale alone doesn't win that business.

The bet is that one platform can serve both institutional and private wealth clients with bespoke products, without the rigidity that has historically turned advisors away from models. The new multi-asset CIO role points to where Invesco expects growth: strategies that blend public and private, active and passive, within a single mandate. If it works, an advisor will be able to blend public and private assets inside a tax-managed wrapper without going to multiple firms. For advisors, the practical question is whether a platform built for scale can deliver personalization that off-the-shelf models have missed. Its success also depends on how well it integrates with advisor workflows and custodians.