Skip to content
Friday, October 23, 2026 · Today’s edition, 6:30 a.m. ETFri, Oct 23 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in

FINRA Q4 agenda lists 21 priorities and four SEC rule proposals

The regulator says it has advanced more than 20 SEC rule filings since April 2025 and plans an effective date for its collective investment trust exemption.

At a glance

  1. The report describes the priorities as centering on areas where firms have sought greater clarity: artificial intelligence use, electronic delivery of disclosures, supervisory requirements and fraud prevention.
  2. One proposal would amend Rule 2210 to allow performance projections and targeted returns under specified conditions, a change the report says industry professionals have closely watched.
  3. Robert Colby, FINRA's chief legal officer, said the regulator has advanced more than 20 SEC rule filings since launching its rule modernization initiative in April 2025.

FINRA's quarterly regulatory agenda, released Monday, lists 21 current priorities and four proposed rule changes pending SEC review, PLANADVISER reported. The report describes the priorities as centering on areas where firms have sought greater clarity: artificial intelligence use, electronic delivery of disclosures, supervisory requirements and fraud prevention.

One proposal would amend Rule 2210 to allow performance projections and targeted returns under specified conditions, a change the report says industry professionals have closely watched. The other proposals would simplify reconciliation requirements for certain alternative investments, expand firms' ability to delay transactions suspected of fraud, and revise arbitrator-selection procedures in arbitration.

Robert Colby, FINRA's chief legal officer, said the regulator has advanced more than 20 SEC rule filings since launching its rule modernization initiative in April 2025. “Yet there are still more ridges to climb,” he said. “Some are big; some are small.”

The SEC has already cleared one FINRA proposal: an exemption for certain collective investment trusts from Rules 5130 and 5131(b), which govern participation in new issue offerings. FINRA plans to announce the rule's effective date in a forthcoming regulatory notice.

Reported by the Practice management desk from PLANADVISER. Published . Corrections

Related

Advisors

SEC approves FINRA rule letting broker-dealers market projected returns

The approval creates a conditional exception to Rule 2210's ban on performance projections, after NASAA said it could not support the change without stronger investor-protection guardrails.

Advisors

Kevin Harnisch: SEC off-channel focus moving from sweeps to exams; Finra still scrutinizes

The Norton Rose Fulbright partner and former SEC enforcement branch chief says firms that discover substantive off-channel messages must investigate and remediate.

Advisors

Michael Kitces: AI's main effect will be deeper client engagements

At the eMoney Advisor 2026 Summit, he argued time saved on plan preparation flows into additional client work and can support higher fees.

Advisors

SEI, FinTurk, Powerlytics add tools for valuation, email, heirs

SEI's portal screens partners anonymously; FinTurk AI email needs advisor approval; Powerlytics maps clients' relatives.

Advisors

49 Financial designed tax-led fractional family office

The Austin hybrid RIA puts CPA-led planning and estate and insurance coordination behind the client's advisor, founder Travis Penfield says.

Wealth Advisor Dailyfrom Private Wealth Daily

Practice management, recruiting, RIA M&A and the platforms advisors run on. Weekdays at 6:45 a.m. ET.

Free. Weekday mornings. Unsubscribe from any edition in one click.

From other sections