At a glance
- Sixty-nine percent of consumers prefer in-person or hybrid communication with an adviser to digital-only, and 46% say extra in-person conversations during market volatility or financial stress would strengthen their trust.
- Consumers are hardly technophobes: 85% say their adviser’s use of digital tools increased trust or made no difference.
- The report’s recommended division of labor—routine updates and information sharing in digital, major decisions and complex topics in person—comes with a concrete first step: ask clients at onboarding how they want to communicate, down to meeting format, channels, and frequency.
Digital tools are easing into the retirement-readiness conversation, and the new MDRT survey “Technology and Trust: Consumer Attitudes on Digital Communication” supplies a map of where they belong. Sixty-nine percent of consumers prefer in-person or hybrid communication with an adviser to digital-only, and 46% say extra in-person conversations during market volatility or financial stress would strengthen their trust. The preference for a human hand hardens exactly when the account value is moving.
Consumers are hardly technophobes: 85% say their adviser’s use of digital tools increased trust or made no difference. The effectiveness of those tools, though, drops once the decision gets big—31% find digital insufficient for a large investment or property purchase, 30% for the start of a new adviser relationship, and 29% for confusion over complex or technical topics.
The report’s recommended division of labor—routine updates and information sharing in digital, major decisions and complex topics in person—comes with a concrete first step: ask clients at onboarding how they want to communicate, down to meeting format, channels, and frequency. The complaint list makes the case: 27% call out generic or automated messages, 21% difficulty reaching a human, 20% unclear next steps, and 20% tools too complex.
Millennials are significantly more likely to prefer digital-only, so the preference question has to be asked each time rather than filed by age band; a millennial with a property purchase is still a client with a 31% problem. The advisers who win the next downturn will be the ones who treat the handoff from dashboard to human as a trained skill, not a default. PWD’s prior coverage of the AI adoption gap found heavy users pulling ahead; the MDRT data is a counterweight, saying the moat is built on the human side of the handoff. Firms that ask the preference question at onboarding are creating the trust they will need when the market stops cooperating. The 27% who call out generic messages are the cost of skipping the human next step.
Reported by the Practice management desk from PLANADVISER. Published . Corrections