At a glance
- The October 2026 investment makes Oro a standalone growth company while Hertz keeps the majority of its economic ownership.
- Oro manages about 45,000 vehicles across three lines: cars rented to rideshare drivers, fleets managed for driver-led services and fleets of autonomous vehicles.
- For family offices weighing direct stakes alongside institutional sponsors, the structure leaves Hertz as majority owner while the family office holds a position in the fleet platform.
Cohen Private Ventures, the family office of Point72 founder Steve Cohen, joined an investor group that put $80 million of strategic equity into Oro Mobility, Hertz's fleet platform, Family Office Hub reported.
The October 2026 investment makes Oro a standalone growth company while Hertz keeps the majority of its economic ownership. The capital will fund fleet growth, operating infrastructure, technology, hiring and partnerships.
Oro manages about 45,000 vehicles across three lines: cars rented to rideshare drivers, fleets managed for driver-led services and fleets of autonomous vehicles. Doria Holbrook is chief executive, and Hertz CEO Gil West serves as executive chairman. Certares and Knighthead, which led the investor group that took Hertz out of Chapter 11 in 2021, are among the backers.
For family offices weighing direct stakes alongside institutional sponsors, the structure leaves Hertz as majority owner while the family office holds a position in the fleet platform.
Reported by the Direct & Co-Investments desk from Family Office Hub. Published . Corrections