Skip to content
Thursday, November 5, 2026 · Today’s edition, 6:30 a.m. ETThu, Nov 5 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
NewsRIAs

Ameriprise CEO pressed on preemptive retention bonuses

The questions followed a BofA downgrade citing five team departures and $12.75 billion in lost assets.

$12.75BAssets lost to five Ameriprise team departures, per BofA

At a glance

  1. Bank of America's Craig Siegenthaler cut Ameriprise stock from Buy to Underperform on Oct. 19, ten days before the call, citing five team departures and $12.75 billion in lost assets, RIABiz said.
  2. For RIA principals recruiting Ameriprise teams, the open question is whether a breakaway pitch would have to compete with cash already in hand.
  3. Cracchiolo blamed bad journalism and said there was no "program," though RIABiz said he seemed to stop short of denying payments are made.

Three analysts pressed Ameriprise CEO Cracchiolo on the Oct. 29 quarterly call about whether the firm pays preemptive bonuses to keep top advisors from leaving, RIABiz reported on Nov. 5.

Bank of America's Craig Siegenthaler cut Ameriprise stock from Buy to Underperform on Oct. 19, ten days before the call, citing five team departures and $12.75 billion in lost assets, RIABiz said. He also cited a 25% surge in transition loans and set a price target of $445, down from $570. The shares fell 4.07% to $480.41, one of the worst S&P 500 performances that day.

For RIA principals recruiting Ameriprise teams, the open question is whether a breakaway pitch would have to compete with cash already in hand. RIABiz counts at least four Ameriprise teams breaking away to the RIA channel in 2026.

Cracchiolo blamed bad journalism and said there was no "program," though RIABiz said he seemed to stop short of denying payments are made. Jefferies' Kamath, BMO Capital's Hawken and Evercore's Gallagher asked the questions.

RIABiz traced the bonus question to a Citywire story based largely on one anonymous recruiter.

As Private Wealth Daily previously reported, Ameriprise's forgivable transition notes rose 29% to $2 billion over a year, and Cracchiolo told analysts the firm has no broad retention program.

Five team exits and $12.75B in lost assets preceded the downgrade

Figures cited in the Oct. 19 downgrade and a year of transition-note growth

Team departures cited5
Assets lost$12.75B
Transition loans+25%
Forgivable notes$2B+29%
Source: RIABiz; Ameriprise transition-note disclosure

Reported by the RIA desk from RIABiz and Private Wealth Daily's Moves Wire. Published . Corrections

Related

Moves

Ameriprise pays advisors to stay, and the market prices the tab

Four billion-dollar teams to Schwab pushed the firm from riding out poaching to paying to stop it, and the 3.51% markdown says shareholders read the checks as a subscription rather than a fix.

PWD AnalysisFeatures

19 RIA deals in a week as Mariner seeks $150 million in debt

Consolidation and recruiting continued this week while leverage, custody minimums and metered vendor costs shifted more of the cost to RIAs.

Features

Phil Scott and Jim Atwood launch $18.6B RIA Latigo Peak as BofA downgrades Ameriprise

The self-funded Palm Beach Gardens firm opens with 48 professionals and dual custody at Charles Schwab and BNY Pershing.

RIAs

CRFB proposes 7.65% employer tax on nearly all pay

The plan would also reach pay above the Social Security wage cap and benefits now exempt.

RIAs

California's Prop 40 wealth tax trails 57% to 43% in early returns

The AP had not called the race by Wednesday morning, with the measure at 57% to 43% in early returns.

Private Wealth DailyThe morning edition

The private wealth industry in four minutes, every morning at 6:30 a.m. ET. Free.

Free. Every morning. Unsubscribe from any edition in one click.

From other sections