Content Enablement Analyst

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors.

We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community.

You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you.

Role Summary

The Content Enablement Analyst will assist in advancing the Marketing Content Enablement strategy through the adoption of COPE (create once, publish everywhere) content practices, AI-enabled solutions, and business-driven approaches to content management.

This role partners with business, technology, and Marketing stakeholders to pursue opportunities that improve content creation, reuse, governance, and client-experience. The analyst understands user needs, defines requirements, translates them into user stories, and supports the development of solutions.

Data collection and analysis are also key aspects of the role, generating insights that inform workflow optimization and strategic business decision-making.

Success in this role requires strong analytic and project management skills, a working knowledge of structured and reusable content principles, and the ability to influence cross-functional teams in delivering measurable business outcomes through innovation and continuous improvement.

Responsibilities

Solutions Delivery— Supports refinement activities within a product team, specifically defining and writing user stories, acceptance criteria, and user interface design for platform and product enhancements; activities to include obtaining acceptance and alignment from stakeholders for the recommended enhancements, documenting requirements along with prioritization, user acceptance testing, and working with technology teams to deliver enhancements that generate business value.

Assessing Experience— Analyzes workflow and feedback to validate that products work as desired relative to key performance indicators. Regularly reviews quantitative and qualitative performance indicators, including operational metrics, client surveys, direct client feedback, and associate feedback, escalating issues to product owners as necessary.

Leverages understanding of competitive landscape to identify and propose changes to enhance experience. Business Analytics— Provides consultative support to product owners and other stakeholders as it relates to existing and potentially new deliverables to enhance client experiences. Shares findings and provides business insight to product owners as needed.

Works closely with platform analysts to interpret data and uses insight to inform necessary changes.

Qualifications Required

• Bachelor's degree or the equivalent combination of education and relevant experience AND 2+ years of total relevant work experience Preferred: Excellent verbal and written communication skills
• Experience facilitating projects with cross-functional working groups and stakeholders
• Experience with agile project management and platforms like Rally/Jira. This includes translating business needs into requirements, prioritizing requests, and measuring outcomes. Strong technical skills in using Content Management Systems (CMS) like Adobe Experience Manager and Seismic Experience in the investment management/financial services or other regulated industry
• Proficient in LLMs, prompt engineering, and AI governance AND Interest in applying emerging tools and technology to improve delivery, operational efficiency, and scalable business outcomes.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home. Note: We are unable to support a fully remote role. The individual must work from the Harbor Point, Baltimore location.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status).

Base Salary Ranges Please review the job posting for the location of this specific opportunity. $77,000.00 - $131,000.00 for the location of: Maryland, Colorado, Washington and remote workers $84,500.00 - $144,000.00 for the location of: Washington, D.C. $96,500.00 - $164,000.00 for the location of: New York, California Placement within the range provided above is based on the individual’s relevant experience and skills for the role.

Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. Commitment to Diversity, Equity, and Inclusion At T. Rowe Price, our associates are our greatest asset.

We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes.

Here, you can expect equal opportunity and fair and consistent treatment for all.

Benefits

• We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you. Featured employee benefits to enrich your life: Competitive compensation
• Annual bonus eligibility A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits
• Learn more about our benefits. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law. T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term. Not ready to apply? Join our Talent Community!