GIM, Digital Marketing Associate

Glenmede Investment Management (GIM) is the investment management division of Glenmede, an independently owned wealth and investment management firm with approximately $50 billion in assets under management. As a boutique manager, GIM offers actively managed equity, fixed income, and alternative investment strategies to institutional investors, financial intermediaries, and their clients, built on a long-standing foundation of fundamental and quantitative research, options-based approaches, and thematic investing across market capitalizations. GIM strategies are available across a range of investment vehicles, including separately managed accounts (SMAs), model delivery, mutual funds, and ETFs.

OVERVIEW:

Glenmede Investment Management (GIM) is seeking a digital marketing professional who can handle day-to-day execution and help shape the firm’s digital marketing presence and delivery. This role will be responsible for working alongside the Director of Client Service and supporting the sales team in managing digital campaigns and content across HubSpot, Seismic, and LinkedIn, bring a thorough understanding of how those platforms engage with Salesforce and how to most effectively reach the market. The role is as much about the message as the mechanics: the candidate will assist in writing intuitive and creative copy for investment strategy specific marketing campaigns and determine appropriate strategy for content distribution. The ideal candidate has a background in financial services, with experience in financial writing and the curiosity to contribute to strategy discussions about what GIM says and how it says it.

This position will operate in a hybrid work environment, 3 days per week in the office (Philadelphia, PA).

RESPONSIBILITIES:

Content and Communications

• Write and edit copy for email campaigns, and LinkedIn posts and advertisements, that explains GIM’s capabilities and market perspectives in clear, engaging language.
• Work with investment professionals and other subject matter experts to develop content ideas and shape them into finished pieces.
• Participate in strategy discussions with distribution and investment teams to contribute ideas for content and messaging,

LinkedIn Campaigns

• Plan, launch, and manage LinkedIn campaigns, including audience targeting, budget management, creative testing, and lead generation forms.
• Optimize campaigns based on performance data and support organic LinkedIn activity in partnership with the distribution team.

Marketing Automation and Customer Relationship Management, Sales Enablement

• Build and deploy email campaigns, support lead development and optimize use of HubSpot
• Support client segmentation initiatives to improve outreach and support ongoing development of marketing subscriptions
• Maintain the connection between marketing vendors like Hubspot, Seismic, and Salesforce, working with technology partners to keep contact, lead, and campaign data accurate and synchronized.
• Partner with distribution and relationship teams to align campaign activity leveraging marketing communication vendors.

Analytics and Reporting

• Define key performance indicators (KPIs) and build dashboards marketing vendors to track outreach, engagement, lead generation, and pipeline influence.
• Provide clear, actionable recommendations for executive management.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3-6 years of marketing experience in financial services, with asset management experience a plus.
• Strong writing and editing skills, with a demonstrated interest in marketing copy and content. Candidates should be prepared to share writing samples.
• Experience managing paid LinkedIn campaigns in Campaign Manager.

PREFERRED QUALIFICATIONS:

• Experience with marketing vendor tools and/or a working understanding of Salesforce/Hubspot a plus.
• Strong analytical skills, with experience building reports and dashboards and drawing conclusions from campaign data.
• Strong attention to detail and the ability to manage multiple projects to deadlines.
• Excellent communication and collaboration skills, with the confidence to share ideas in strategy discussions.

Our Benefits Overview:

-Competitive health and welfare benefits, including company HSA contributions

-Numerous voluntary benefit choices available

-Superior 401k match

-Tuition reimbursement

-Company subsidized commuter benefits

-Generous paid time off, including parental leave

-Plus more!

Glenmede is an equal opportunity workplace and is committed to ensuring equal employment opportunity without regard to any legally protected characteristics. To learn more about Glenmede’s policy on equal employment opportunity, please visit https://www.glenmede.com/equal-opportunity-employer/.

** We are not seeking agency assistance with this role. No agencies, third parties, or phone calls, please. Glenmede is not accepting unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Glenmede via-email, the Internet, or directly without a valid written search agreement will be deemed the sole property of Glenmede, and no fee will be paid in the event the candidate is hired by Glenmede.

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