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Private Wealth Daily
FUNDS · LAST CLOSEIVV759.18 −1.78%SPY755.72 −1.77%VOO522.67 −0.95%QQQ690.49 −3.47%VTI281.03 −0.75%IEFA96.31 −0.92%VEA50.10 −5.13%VUG382.92 −0.26%GLD355.78 −3.47%IWF125.62 +0.18%
The Lean 100 · 2026 edition
No.3
Atlatl Advisers logo

Atlatl Advisers

Madison, WI · Firm website

219%AUM growth, 2024 to 2026
$393MAUM in the 2026 filing
118%client growth
10people at the firm

AUM by filing

$82M2023
$123M2024
$230M2025
$393M2026

Clients by filing

932023
1262024
2342025
2742026

Key people

  • Ross FedeniaFounder, Chief Executive OfficerOwner · 5 years at the firm
    in
  • Dave ReichertChief Compliance OfficerOwner · 1 year at the firm
    in
  • Mark FedeniaDirector of Investments10 years at the firm
    in
  • Cynthia FarnsworthSenior Wealth Advisor3 years at the firm
    in

Against the list

  • MeasureThis firmList median
  • AUM growth219%104%
  • Client growth118%43%
  • People107
  • AUM per person$39.3M$49.7M

Rank by measure

  • Official rankNo. 3219%
  • Client growthNo. 10118%
  • AUM added per personNo. 49$27.0M
  • AUM per personNo. 70$39.3M
← No. 2 Integrity Investment AdvisorsNo. 4 Moment Private Wealth →
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Atlatl Advisers: No. 3 on The Lean 100 (2026) — Private Wealth Daily